Wednesday, July 04, 2007

10 ways to make your Web site 'sticky'

By Joanna L. Krotz

If you've figured out the kind of Web site your business needs, a question I address in a separate article, it's time to discuss how to attract visitors to your site and to keep them around long enough to develop a relationship.

Back in the 20th century, we surfed for the joy of the ride. But nowadays the online experience is all about getting immediate right answers. As usability guru Jakob Nielsen has pointed out, all we care about anymore is how fast we find the precise page that delivers the exact information or solution we are seeking.

More detail at: http://www.microsoft.com/smallbusiness/resources/marketing/online_marketing/10_ways_to_make_your_web_site_sticky.mspx

Best Regards,
Duane Aritonang
Chief Technology Officer
http://www.ArtDuane.com/

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